I recently opened a Google AdWords account to help drive traffic to this site as well as test out business ideas in the future.
Most people in copy writing realize that the specific words you use in a headline can make or break an ad. Every little aspect of the copy will affect the response rate. Therefore many people writing advertisements in AdWords develop a campaign to test out variations of the wording of their ads. Google makes it easy with their management tools to run multiple versions of an ad and compare the response rates. The result is that you can quickly filter out poorly performing ads and try to figure out what’s working. Continue reading