Lately I’ve been thinking back on the past business opportunities that have been explored and which ones have been more effective than others. This story about the confessions of a Google spammer reminded me of a project I attempted to build back in 2012 to build and control and automate lots of blogs. My project was much more whitehat than spamming google but it landed at the same time that Google cracked down on similar blog networks with their penguin update. It made me think about what ideas have worked best and worst of the things I’ve tried over the years.
By far, the easiest and most straight forward business ventures I’ve done have been consulting and freelance work. People understand how this works so it’s easy to sell. “oh you need a website built? I know how to do that – will you pay me to do it for you?” That’s a great base for business and been the largest single source of income for Halotis. Companies are comfortable paying for your time and expertise to create new things and they’ll pay as long as you can convince them of your time availablility and expertise.
iPhone Apps were the next biggest success. Getting in early and leveraging the distribution of the iTunes App Store was a big win. Lack of time to maintain and improve the apps and the influx of AAA quality competition eventually killed things for me. Now it’s too hard for a single developer to do without a lot of luck.
Creating real products and services were another profitable option for me. I used Product Launch Formula to help strategize a couple of sales which were a big success. Big launches attracted a bunch of sales that ended up becoming a real product business.
Ad supported and affiliate sales based websites have been break even for me. They cover the hosting costs – which is to say almost no money.
Those have been my biggest lessons. Hopefully that is helpful to readers who are thinking about their own businesses.