Over the past few months I have released a number of apps to the Apple iTunes Store. It’s been interesting to go though the submitting process so often and YES I have had some apps be rejected.
In most cases rejections are legitimate omissions on my part. Missing a support link, not setting up game center correctly and things like that. Apple does a good job of combing through apps for problems. And I’m thankful for that because when it gets approved I’m more confident that I didn’t screw things up too badly for people that download my apps.
But on two occasions now I have had apps rejected because of the core content of the game itself. This is really frustrating. In one case we were able to rename and tweak the graphics to make it less offensive but it took away most of the fun as well. The second app may not be salvageable. It’s a couple weeks worth of work lost.
What options do I have for those rejected apps? not too much. I could release them to the jailbroken App Store with an ad supported version. It would be an interested experiment to see how that would play out.
Having an app rejected sucks, there’s no denying that. But to put things in perspective, if the iTunes store was a giant supermarket and you went in there some Saturday morning, walked up to the service checkout, put a tray of your home made peanut butter and jam sandwiches on the counter and asked them to stock your sandwiches in the store would you be shocked when they said no?
My suggestion? Read the guidelines and if your app could be on the edge of one of them, submit it early to get feedback from the Apple gatekeepers. You don’t even have to publish it – Leave it for developer release.