After getting UFO Invader published there were a couple of things that became obvious points of improvement from a marketing perspective.
Web sites have the advantage that you can count on having internet access when visiting a website so it’s easy to tie things in dynamically all over the place. Things such as Adsense ads are loaded and managed by other people using other services. they change depending on who you are, what the page is like, and what time of day it is.
With a turn around time for publishing native apps to the iPhone being more than a few days – having anything from news messages, advertisements or dynamic content becomes a bit more complex. You can’t simply push an app update out to update a message to say you’re working on a big update for example. You also can’t count on internet access being available.
The idea for the iPhone App Control backend is to pair a web admin service with a library of Objective-C UIKit components. An API call would be made out to the service to get marketing messages, news or alerts text or whatever else and it would also serve as a bit of an analytics service, tracking clicks on ads, and perhaps performing A/B split tests on offers.
Once built, this software will help control all of my current and future iOS Apps.
Will I release this software? I’m not sure. What do you think? should I sell it? open-source it? sell accounts and access? Let me know your thoughts…