Primary Aim

cross hair
The first question any budding entrepreneur may want to ask themselves is: “What is my primary aim?” Running a business will probably play a very prominent role in your life so it’s important to know your goals, and reasons for taking on such a challenge. You may want to start by taking some time to work through these questions:

  • What do I value most?
  • What do I want my life to look like?
  • What kind of life do I want?
  • Who do I wish to be?
  • What kind of lasting impression would I like to leave on my family, friends, and the world?
  • How much money do I need to accomplish my goals?

Without the answers to these questions guiding the decision process all along the way you’ll be wandering without a destination. Once you have the answers to these questions you’ll have a decision making paradigm which you can use to keep your business on track to accomplish your goals.

A decision making paradigm is a way to help make the right decision quickly, it might be as simple as saying yes to everything, though that is probably not a good way to make decisions. A better paradigm might follow these steps:

  1. Have well-defined short and long term goals
  2. Make decisions that works towards those goals
  3. Any time you find yourself getting farther away from your goals, stop, and re-evaluate

I think you’d agree that if you only made decisions like that you’d eventually get closer to your goals.

So what is the primary aim of HalOtis?

Well, I value my independence, I enjoy eating well, I like to learn new skills, I want to live comfortably and not have to worry about scrounging for money to buy small items, I value my health, and I would love to travel. In 20 years I would like to be a home owner, have a well connected circle of friends around the world and have a bunch of good stories to share. It’s important to keep myself happy, by spending time with friends and meeting new ones. When it comes time to retire, I don’t want to have to take a cut in my annual income. I want to be someone important that accomplished my goals, contributes back to the community, and I want people to remember me as such. The dollar value that I’ll need to do everything is going to be rather high.

Not all of the goals stated above can be checked off solely by starting and running a business. Entrepreneurship however does offer the chance to tackle quite a few of them, and in all the things I’ve read about getting rich, knowing how to run a business is almost a prerequisite. Having a successful business will require making connections, which I can take advantage of to make friends. It allows me to write off business trips, which makes it easier for me to see the world. I’ll be challenged to learn new things to keep up with the competition, and I’ll have the independence that comes with being my own boss.

The primary aim of HalOtis is to create something that gets noticed, and gives me the chance to live the life I’ve dreamed of.