Tag Archives: john carlton

My corner of the internet is buzzing these days about the importance of learning how to be a good copywriter. In fact there are a number of products about copywriting that are in the launch phase or still in development by various marketers.

The importance of having good copy can not be underestimated. Well written copy will put your sales through the roof!

John Carlton, one of the worlds best copywriters, says that if he lost all his money, and found himself penniless on the street then he could get it all back with a crayon and a scrap of paper. That’s the power of good copy.

Frank Kern said “Copywriting is the currency of the internet”

Copywriting is the tool through which you improve your conversion, attract joint venture partners, and develop long standing relationships with your customers.

The big thing going on right now is what Clayton Makepeace, and Anthony (Tony) Flores are doing. These guys are coming from a traditional copywriting background. Which means they have lots of great new ideas that haven’t really been seen online yet. And they’re doing a launch.

Launches are great. And these guys are experts, so they know how to attract attention… Give away lots of great stuff for free!

They’ve already released some stuff that’s out of this world.

Electrify Your Ads – is a 71 page report about how and why you should use colloquial phrases in your copy. There are 50 pages of words and phrases that you can use to dramatically improve your writing. I just finished reading it, and it’s something that I’m going to keep close by from now on. You’ll also be able to get The Great Copywriting Conspiracy which explains in great depth exactly how powerful good copy can be to your bottom line.

You may also want to check out Gary Bencivenga, and Drayton Bird for some great copywriting information and tips.

Did I miss your favorite copywriter? Let me know in the comments.

I’ve been learning a lot about copywriting lately by listening to some of the world’s best copywriters namely John Carlton, and Gary Halbert. I’ve read a number of books on the subject of sales and selling and marketing. Though I wouldn’t consider myself to be a good copywriter I have developed a sense of what qualifies as good.

Why is it that telemarketers have the lamest scripts of all. Someone must be the professional copywriter that pens those things before handing them to the people that actually do the calls. It’s as if they’ve broken every rule about good marketing. I hope they get fired.

The last telemarketing call I got was for an identity protection program that costs $15/month. The script was lame, uninteresting, and felt like they were taking my attention and wasting it. It was 5 long minutes that I’ll never get back.

If I were writing the copy for such a sale it would go something like this:

Hello, I’m looking for [First name]

Hi Mr/Ms [Lastname] I’m [callers first name] calling on behalf of [business name]. Have you heard of Identity Theft?

Identity theft is a growing threat that many of our customers are worried about and I want to share with you some FREE TIPS that you can do right now to help protect yourself against identity theft. We value you as a customer and it’s in our best interest as well as yours to prevent identity theft. I have FOUR really simple things that you can start doing today to reduce your risks.

First, when you’re throwing bills, receipts and invoices in the garbage, make sure you use a paper shredder. Identity theives can get a lot of information about you from your garbage, names, addresses, phone numbers, and bank account information found in the garbage could be used to create fake documents and steal your identity.

Second, only buy things online from reputable sites. Ensure that the page you punch your credit card information into is encrypted and that you trust the site to be able to keep your information safe. Hackers have on several occasions over the last years broken into website databases and downloaded hundreds of thousands of credit card numbers. Making many accounts vulnerable to fraudulent charges.

Third, use cash. Recently sophisticated criminals have been swapping out point of sale keypads for ones that have been modified to record all the card information that gets swiped. Make sure that credit card and bank card keypads are either fixed to the counter or have another way that would prevent someone from switching keypads.

Lastly, [business name] is offering its GOOD customers a program that will actively search for fraudulent charges, and newly issued credit cards under your name among other things in order to keep your identity under your control. Since starting this program we’ve identified [insert number] identity thefts in progress before any damage was done to our customers. We’ll also throw in a copy of your credit report and give you a consulting call with a credit expert so you can ask questions about improving your credit score, or anything else regarding your credit score or report. We’re offering this today FREE for the first 60 days and after that we’ll have to charge you $14.95 per month because it’s not easy to stay one step ahead of the criminals and we have an excellent team devoted to keeping you safe. If you’re interested, I’ll just have to confirm your address so we can send you your free information package in the mail which should arrive by [5 business days from today]

Can I confirm your mailing address and get this sent out to you today?

Hell, I might have bought it with that script.