I’m ramping up a couple of eCommerce websites as part of a strategy to create a home based business that my wife can take charge of when our daughter starts school in 9 months. Part of building the foundation for a business like that is to get re-acquainted with the world of internet marketing… something that I was deep into several years ago but am now way out of date.
Facebook Ads seems to be an interesting platform for advertising now and is significantly different from Search advertising. I’ve been reading and learning about various strategies for marketing on Facebook and I’m hearing about some really crazy and convoluted advertising funnels, like leveraging cheaper advertising markets for likes and engagement to help drive down costs and help improve social proof in the target market.
The interesting marketing psychology is that people are not on Facebook to look to buy products and so ads which sell things stand out as an ad and are not engaging. There really needs to be some kind of entertainment or curiosity value. Like paid advertorials in print media the goal should be to mix in with the rest of a person’s news feed and not stand out as an advertisement.
To that end I’m going to be pumping a fair bit of money into Facebook over the coming months to test ad campaigns and find viable ways to run an eCommerce business.