Waiting seems to be something that you have to get used to when dealing with Apple. Granted, the whole process is vastly more efficient than it was back in the days of physical distribution. And I’m thankful that that I don’t have to hire a publisher and deal with box designs, CD duplication and the massive up front costs they would have incurred.
In fact the 1 to 2 week waiting time I expect for my first game to be approved is hardly enough time to get my marketing plan up and going. There’s videos to create, stuff to write, lists to build and people to contact. It’s all work that takes time.
However, it’s also frustrating when people who are anxious to play it can’t and have to wait weeks before they can – even though the development is finished.
These next few weeks are also a time to start looking forward to my next app. The first one isn’t yet out the door and the next one is already getting sketched out on the whiteboard. Getting the jump on development is going to be key to keeping the flow going.
So yes, there is some waiting involved, but it’s actually a welcome break to focus on next steps.